Disruptive Frontiers in Pet

Houlihan Lokey and OC&C are pleased to share their latest report on the pet sector—one of the most resilient and fast-evolving areas of consumer demand.

This comprehensive analysis explores the structural shifts, consumer behaviours, and innovation trends redefining the industry. From premiumisation and pet health to emerging product formats and affordability strategies, the report offers actionable insights for investors and operators alike.