The FIFA World Cup 2026™: Reshaping the Sports IP Playbook
The FIFA World Cup 2026™ brings together a unique convergence of multi-host complexity, U.S. NIL fragmentation, and algorithmic distribution that will reset global valuation benchmarks for sports IP. This analysis frames the key dynamics that will impact valuation conclusions across media rights, athlete IP, and data.
Author
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Imtiaz Khan Director IP Valuation and Advisory Services
Key Contacts
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John Lambros Managing Director Chairman of U.S. Technology, Head of Digital Media and Entertainment
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Tomasz Stefanowski Managing Director Co-Head of Corporate Valuation Advisory Services
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Brian Marler Director
