Beauty and Personal Care: Change is Constant

Beauty and personal care continues to be a highly dynamic and competitive market. While M&A volumes and broader markets softened in 2022 as buyers adopted a lower-risk, higher-bar approach, the future of beauty and personal care remains bright. Catalysts signal the return of a more attractive deal environment for the remainder of 2023 and into 2024, as product innovations and emerging brands shape the landscape.

In this piece, Houlihan Lokey shares insights and observations on the themes currently driving the M&A market and those expected to drive it going forward. We will highlight the key consumer trends driving market behavior and the key criteria and factors that optimize buyer interest and value in today’s environment.