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Private Funds Advisory

A more strategic alternative to legacy options

Private Funds Advisory

The Private Funds Group brings together extensive fundraising and in-house operating experience. Through this unique combination, we seek to maximize the efficiency and effectiveness of the fundraising process for general partners and provide tailored advice on the development and implementation of strategic initiatives designed to improve market positioning, investor relationships, and fundraising effectiveness over the longer term. This is a unique alternative to legacy placement agency options.

Extensive Fundraising Experience

With more than 215 years of collective experience, the members of the Private Funds Group have contributed to the organization and raising of 142 funds aggregating more than $188 billion. Through this experience, we have developed a broad set of limited partner relationships across the globe. In addition, we have demonstrated a proven ability to transform these relationships into documented partnerships with investors from across the limited partner spectrum. These proven partnerships include investors ranging from the large pension and sovereign wealth funds to smaller family offices and high-net-worth individuals.

Focus and Flexibility of a Boutique

The Private Funds Group is operated by a focused team of industry veterans with a broad base of industry experience dating back to 1997. The team is dedicated to providing de-conflicted agency services and bespoke, client-focused solutions to a select group of general partners. We do not employ a portfolio approach to raising funds—the success of every mandate we undertake is equally important.

Perspective and LP Relationships of a General Partner

With extensive in-house experience at leading alternative investment management firms such as Advent International, Riverstone, and Coller Capital, the Private Funds Group has developed a differentiated perspective from that of traditional placement agents. In addition to managing a variety of traditional fundraising processes, our team members have been actively involved in the design and implementation of broader business development, sales, marketing, and investor relations activities. Through this experience, we have developed strategic relationships with limited partners and provided general partners with sustained competitive advantage.

Private Corporate Capital Fundraising Services

The Private Funds Group primarily focuses on private equity and private credit managers. The team has advised on 48 mandates since 2015 including follow-on fundraises and product extensions for established brands and initial fund offerings for emergent private equity firms. The team has advised on 34 emergent mandates since 2015.

Contact Us

Andy Lund Managing Director Global Co-Head of Private Funds Group
Andy Lund
Cristina Forcina Westermann Managing Director Global Co-Head of Private Funds Group
Cristina Forcina Westermann